Derek Llambias preko BBC Radio Newcastle:
"I would hope it would generate between £8 million and £10 million a year. That would give us another player. The club needs to be self-sufficient, and this will help us be self-sufficient.
"Yes, we do need to go that one step further to compete. Yes, we do. We have had an exceptional year, and long may it continue, but the fans want us to buy more players.
"We need to bring in a striker in January, we will need replacements in the summer and we need to give ourselves as much as possible.
"There is no guarantee we will find a sponsor between now and then, but we have to give ourselves the opportunity and this is one.
"We have to keep going at it. We can't just say 'Oh, it hasn't worked out, let's go back to what we were'. We have to give ourselves the maximum opportunity to sell it.
"I totally respect the tradition and history of the club. That is always going to be there, but we need to move with the times and this is progression.
"We need to move on. We are not disrespecting our fans at all. Far from it. We are trying to make it affordable and put players on the pitch.
"We have exhausted all our other revenue streams, retail is not good - that produces next to nothing, quite honestly - so we need to bring in more, quite honestly.
"We have been out there a long time looking. We lose Northern Rock as a sponsor this year, so it gives me a very small window to get a new shirt sponsor and hopefully a stadium sponsor at the same time.
"We understand that side of it (fan resistance to referring to the ground by any other name), but it is the sponsor's responsibility, as well as ours, to move forward. Time will dissolve that.
"The history will always be there, we just become part of the history or they become part of the history. We just need to make sure we give ourselves the opportunity.
"You know Chelsea has come out to basically say they are going to re-name their present stadium. Now, they have a long history as well, but they have an owner who actually has more money than God.
"We can't compare ourselves to Abramovich, we have not got that sort of money, so if we want to compete with the big boys, we have to bring more money in."

photo: undergroundsportsnetwork.net
Od četvrtka 10. 11. 2011. godine, stadion Newcastle United-a St James' Park menja ime u Sports Direct Arena.
SRAMOTA!!! Još jedan autogol Mike Ashley-a.
CLUB ANNOUNCE STADIUM NAME PLANS
Newcastle United have today announced plans to license the full naming rights to the club's stadium following consultation with international branding experts.
The board are committed to generating additional commercial revenue from advertising and sponsorship opportunities. The original naming rights proposal, launched in November 2009, invited sponsors to link their brand to St. James' Park, but this did not prove commercially attractive.
As such, the club will now seek a sponsor who will be granted full naming rights. Until such time the stadium will be renamed the Sports Direct Arena.
Managing Director, Derek Llambias, said: "Our aim for Newcastle United is to continue to deliver success for the fans and everyone associated with the Club. We must make this Club financially self-sufficient in order to deliver that success.
"To grow sustainably and allow us to invest in our future, we will need to rely increasingly heavily on commercial income. These are very difficult economic times and the board have a responsibility to maximise all revenue streams for the benefit of the Club. Stadium rebranding offers a lucrative way for clubs to secure significant additional income.
"When we initially launched our plans at the end of 2009, we invited sponsors to attach their brand to that of St. James' Park. However it has become clear that in order to make the proposition as commercially attractive as possible, a potential sponsor must be given the opportunity to fully rebrand the stadium.
"Naming the stadium the Sports Direct Arena helps up to showcase the opportunity to interested parties. We are now actively seeking a long-term sponsor wishing to acquire full naming rights for the stadium.
"Our shirt sponsorship deal with Northern Rock will also expire at the end of this season, which presents would-be sponsors with the opportunity to acquire both the naming rights and shirt sponsorship deals."

photo nufc.co.uk
NEWCASTLE UNITED - EVERTON 2 : 1
Newcastle United gazi. Nova žrtva je bila ekipa
Everton-a, koju su crno-beli pobedili rezultatom
2:1.Alan
Pardew je na ponovo prepuni St James' Park izveo sledećih XI: Krul,
Simpson, Coloccini, Steven Taylor, Ryan Taylor, Marveaux, Cabaye,
Guthrie, Gutierrez, Best , Ba.
Prvu priliku na meču stvorio je
Newcastle, kada je Simpson sa distance pripretio Howard-u. Sa druge
strane i Everton je pretio preko Coleman-a.
Međutim, Newcastle United stiže do vođstva već u
12. minutu autogolom
John Heitinga-e, koji je na odličan centaršut Simpson-a sa desnog boka loše reagovao i loptu sproveo u sopstvenu mrežu, za
0:1. Samo Bog sveti zna šta je u tim momentima mislio i šta je prolazilo kroz glavu golmanu Everton-a Tim Howard-u.
U
23. minutu, Everton stvara dobru priliku, posle koje je mladi Rodwell
glavom pripretio Krul-u, ali ovaj mu brani udarac. Zatim i Saha ima
odličnu priliku, ali njegov udarac završava visoko preko prečke.
Zatim sledi najlepši momenat u dosadašnjem delu sezone. Na 2:0 povisio je
Ryan Taylor
možda i golom decenije. Ryan je sa levog boka izveo aut, međutim, neko
od igrača Everton-a nije loptu dobro izbacio i ona se vraća do njega.
Ryan grudima loptu spušta na tlo, ona mu odskače za poluvolej. Usledila
je bomba sa trideset metara, iskosa sa leve strane i lopta se od prečke
odbija u malu mrežu pored leve stative gola golmana Howard-a, za
2:0, minut 29.
Sjajan gol Ryan Taylor-a, koji je gol posvetio tek rođenom sinu. Na
stadionu delirijum...dok John Carver gleda u Pardew-a i govori mu "What a
F*cking Goal"!!!
Tri minuta kasnije Luis Saha pogađa stativu
Krul-ovog gola, dok je u nastavku iste te akcije Drenthe pogodio samo
spoljni deo mreže.
Ryan Taylor je još jednom mogao da se upiše u
strelce kada je sa pozicije levog krila centrirao a lopta u čudnom luku
pogodila prečku i nažalost, odbila se u polje a ne u gol.
U
38.minutu, Pardew je bio primoran da pravi prvu izmenu, jer je Cabaye
osetio bol u preponi. Umesto njega u igru je ušao upravi bivši igrač
Everton-a, Dan Gosling.
Međutim, kada se činilo da će Newcastle
otići na odmor sa dva gola prednosti u drugoj minuti sudijske nadoknade,
posle jednog kornera, Everton smanjuje rezultat na
2:1, preko
Jack Rodwell-a, koji je glavom sa peterca matirao Krul-a. Totalno zasluženo.
Poluvreme: 2 : 1
U
53. minutu drugog poluvremena, sudija Andre Marriner je mogao mirne
duše da pokaže na belu tačku, kada je Saha pogodio u ruku Gosling-a,
koji se nalazio u svom šesnaestercu. Umesto penala, Everton je dobio
samo korner.
Samo minut kasnije, Pardew ponovo pravi prinudnu
izmenu, kada je takođe zbog povrede, igru morao da napusti Marveaux.
Umesto njega u igru je ušao Sammy Ameobi.
Samo minut je bio
potreban Sammy Ameobi-u da unese pometnju u odbranu Everton-a a sudija
Marriner ovoga puta nije svirao jedanesterac, kada je Sammy u
protivničkom šesnaestercu bio odgurnut s leđa od strane Hibbert-a.
Do
kraja meča, Everton je pripretio preko Saha-e i preko rezervista
Cahill-a i McFadden-a, ali Newcastle se ipak znalački odbranio,
zabeleživši još jedan trijumf.
Konačan rezultat: 2 : 1
NUFC:
Krul, Simpson, Coloccini, Steven Taylor, Ryan Taylor, Marveaux (Sammy
Ameobi 54), Cabaye (Gosling 38), Guthrie, Gutierrez, Best (Ben Arfa 73),
Ba.
Subs n/u: Elliot, Santon, Lovenkrands, Perch.
EFC:
Howard, Hibbert (McFadden 81), Heitinga (Cahill 56), Jagielka, Baines,
Coleman, Neville (Distin 41), Rodwell, Drenthe, Osman, Saha.
Subs n/u: Mucha, Bilyaletdinov, Stracqualursi, Barkley.
Man of the Match: Ryan Taylor
Sudija: Andre Marriner
Gledalaca: 50,671 (najveća poseta ove sezone)
P.S.Posle
jedanaestog kola i dalje smo na
trećem mestu sa sakupljenih
25 bodova.
Još uvek nemamo poraz u Premier League. Sledi dvonedeljna pauza zbog
reprezentativnih obaveza i zatim dva teška gostovanja u Manchester-u
(Man City, Man Utd). Svi predviđaju da ćemo tu doživeti prvi poraz, ali
ova sezona je...znate već? Već su se mnoga čuda dešavala ove sezone, pa
zašto i mi ne pokušamo da napravimo čudo i vratimo se sa ova dva
gostovanja iz Manchestera neporaženi?

photo: dailymail
NEWCASTLE UNITED - EVERTON

U jedanaestom kolu Premier League, Newcastle United na svom St James' Park-u dočekuje Everton. Meč se igra u subotu sa početkom u 12.45pm (GMT).
NUFC: Mike Williamson i Shola Ameobi su još uvek povređeni, Pod znakom pitanja je Cheik Tiote. Gabriel Obertan ima infekciju nožnog prsta koja će ga od terena odvojiti četiri nedelje, što širom otvara vrata Marveaux-u da se nađe u startnih XI.
Sudija: Andre Marriner
Toffees @ SJP - Premier years:
2010/11 Lost 1-2 Best
2008/09 Drew 0-0
2007/08 Won 3-2 Butt, Emre, Owen
2006/07 Drew 1-1 Ameobi
2005/06 Won 2-0 Solano 2
2004/05 Drew 1-1 Bellamy
2003/04 Won 4-2 Bellamy, Dyer, Shearer 2
2002/03 Drew 3-3 Dyer 2, OG (LC - lost on penalties)
2002/03 Won 2-1 Shearer, Bellamy
2001/02 Won 6-2 Shearer, Cort, O'Brien, Solano 2, Bernard
2000/01 Lost 0-1
1999/00 Drew 1-1 Shearer
1998/99 Lost 1-3 Shearer
1998/99 Won 4-1 Ketsbaia 2, Shearer, Georgiadis (FAC)
1997/98 Won 1-0 Lee
1996/97 Won 4-1 Ferdinand, Lee, Shearer, Elliott
1995/96 Won 1-0 Ferdinand
1994/95 Won 2-0 Fox, Beardsley
1993/94 Won 1-0 Allen
Meč DIREKTNO na SPORTKLUB-u + sa početkom u 13.45h (CET).